episode 37 w/joel lalgee & content creation, personal branding, and clubhouse

full transcript

auto-generated from the audio, so expect a few typos. the audio is the source of truth.

I am beyond excited Joel and I met on Clubhouse. Clubhouse baby, come on. If where the magic happens, it's where all the cool kids are. Not really, if I'm on it, it's not where all the cool kids are. But again, if you're watching Addis comments, let me know where you're tuning from. I would love to show some love for Joel. So hopefully more than my mom gets on this because Joel's great and everyone needs to hear Joel. So I just got the notification on my LinkedIn that I am going live. that means individuals will start trickling in. Joel, man, but before we really dive in, I just, I want to ask you, what's the weather like up north right now?

Dude, we actually just, I think we were maybe around like 50 degrees right now. So it's a warm one today. Like we're gonna hit. That's a real worry out in swim trunks and swimming. Yeah, it's 52 right now. We're gonna hit 55, which I mean, like two weeks ago, we were still negative. So it's crazy. I'm pumped, man. I'm pumped. Like springs come in. Yeah. You know, here in Wisconsin, once it hits over 40, 50, I mean, it's beach weather, baby. I love it, man. That's how we do it. How about you, man? What's it like, everybody? Yeah. It's awesome. Right now, it's 54 degrees.

You're going up to 60. Probably going to take my dog for a walk. I have a corgi. Nice. Take him for a walk and get some sun. But yeah, it's warming up. That makes me happy. Bettina, good morning, happy Monday. Andrew, human head-hunting, the most dangerous game. Yeah. I won't say it is the most dangerous game. It makes you go crazy. I mean, at this point, I am now crazy because of it. Brian, good morning, what's going on. For those of you who are tuning in, Joel and I met on the new famous social media platform Clubhouse. And then I slid in and Joel's DM just like I preached to all of you all and Joel accepted.

And then so now he is here. So we're gonna go ahead and get started because I don't wanna waste any time because Joel's a busy man, he's got things to do. So again, if everybody, thank you again for tuning in. The guidance accounts are 2.0. Very excited to have you this morning. Today we're gonna talk about a few topics. We're gonna talk about Julio what's going on, buddy. We're gonna talk about Clubhouse. We're gonna talk about social media in general. As a job seeker, we're gonna talk about posting content, the importance of content, talking about branding, and also we're gonna have a little bit of a recruiter bent too, because Bo Joel and I are recruiting space, and Joel has a unique background as well.

So for everybody, or for Joel, go ahead and introduce yourself to the people, and then we'll head and dive in, man. Yeah, well, Taylor, appreciate being on the show, man, and it was great to connect with you on Clubhouse. You are doing some amazing things over there in terms of helping link people up and giving them good information. So I love seeing that. And it's a great platform to be a part of. So yeah, for everybody who's out there, my name's Joel Lauge. I dubbed myself the human headhunter, which kind of sounds cannibalistic, but really what that means is kind of like how Taylor is like the recruiter against recruiters.

I dubbed myself the human headhunter because when I think of headhunting, there's a lot of negative connotations out there, right? We've all seen the LinkedIn posts throughout recruiters, ghosting people, and just treating people like commodities. And I had the unique experience of working for a really cool startup recruitment firm where we had a different billing model and it really allowed us to approach recruitment, third party recruitment very differently. And so I really got to just really have empathy for job seekers, empathy for the clients I was working with. And I only spent about six months on the contingent, kind of a traditional contingent agency, and that was enough of it for me.

And so I've dubbed myself the human headhunter because I do really care about people. I've always cared about people. Now, what I'm doing now is a little bit different. I'm not officially in recruitment anymore. Instead, I'm actually helping recruitment agencies with their personal branding on LinkedIn. And how that started about 18 months ago, I started posting content every day on LinkedIn, started building up a brand. And I found out really quickly that, number one, there's not a lot of recruiters that are doing that. Number two, there's not a lot of people that are doing that. And number three, it is a great way to build your brand.

It's a great way to start generating inbound leads. And it's a real confidence booster as well. And it's something I just enjoy to do. So now I am teaching recruitment agencies globally on how they can get started building their brand on LinkedIn and then diving deeper into different platforms like Clubhouse, TikTok, Instagram, like. I started posting TikTok. I had two videos get 35,000 views on TikTok. That, it's crazy. There's a lot of organic reach on there. I think the misconception is, it's a bunch of kids dancing around. There is definitely that market, but there's also, ever since really the pandemic, I think there's just been a shift of people who are just gravitating more towards social.

So if you go to TikTok, there's a lot of really educational stuff. And in fact, as a platform, they've been really big on trying to be more educational, trying to have more substantive content as well. So is it the place that you need to go maybe? But it could be. And so that's what I explore. I explore every platform, see how it works, see what you need to know, who's doing great things on there. And I help agencies doing it. So that's a little bit more than an elevator pitch. It's more like that. That was fantastic. That's fantastic. So for those of you individuals who are watching, add us comments with any questions.

So let's dive into branding and posting comments. I think is that my audio there that's doing that? I don't know. Can you hear anything on your own? It sounds right. OK, OK. Just wanted to. It may be on my end, but you sound great. You sound great. OK. So let me ask you this, Joel. Let's talk about it from a little bit of a job seeker perspective, right? Yeah, branding, posting content. Joel, hey man, listen, I get it. Everyone's doing it. Do I need to do it? Why do I need to do it? Joel, sell me on why I should be posting to LinkedIn every day right now.

Go. Yeah, absolutely. So I think, again, kind of going back to what I mentioned with TikTok, right? We're in a COVID-19 timeframe here. Everything is digital. There's no in-person events, right? And so my advice to job seekers was always the same. Like you want a network. like you want to build your network of people that you know. And a lot of people think that the context that they had 10 years ago are going to somehow vouch for them now and it's just not true. And if you're a job seeker, first of all, everybody's a job seeker, right? Because if the right job came along, you would take it.

So I think we all job seekers, if you've got a job, if you don't have a job. But if you're an active job seeker, the best thing that you can do is network, you can get to know people. Since we've had this shift to more of a digital landscape and a digital, I guess, culture within the workplace and everything's kind of blending as we have work from home, LinkedIn provides really the best opportunity in terms of organic views, meaning you don't have to pay to get views, you can just post and there's a lack of content on the platform so it still pushes it out.

But it's also, it's a big database. So you can really search for anybody that you want to connect with. So as a job seeker, the best way to get into a job, it's not the easy apply button. It's not applying online. Those things obviously you want to do that. I'm not suggesting stop doing that completely. But in my experience in recruitment, and I'm sure Taylor, you can attest to this as well, you typically lose out on placements because of internal referrals. like the number one way that you lose out. They usually like, hey, we've either got an internal candidate that we for some reason overlooked before we got you on the search or you get an internal referral from an existing employee.

So that's the power of networking, right? Like, if you get to know people within your industry, which you can do via LinkedIn, you're going to be able to provide yourself almost like job insurance if you already have a job. And it's also going to and provide you that opportunity to network with the right people that you need to network with so you can become that internal referral. So LinkedIn is key. Now whether or not you produce content, I think you've got to look at what content is. There's two types of content. You have the content that you're putting out there and you're producing and then you have another type of content which is vastly underrated which is commenting.

Commenting on LinkedIn is content. So if you're really good at commenting and you can target the people you want to reach and support them. what you're gonna see is you're able to make connections because everybody's so big, I'm like, what do I have to put out there? What do I have to put out there? I think if you're a job seeker, one of the better strategies is spending time supporting people within your industry, supporting their content, because everybody posts because they want to get views, they wanna get comments. So if you can be that commenter as a job seeker, you can really get an advantage over other people.

So. I love that. Yeah, a little elevator pitch again. I'm really bad with these elevator pitch. You're great. If everybody wants you, I did not pay Joel to talk about the commenting. I said networking right now in the pandemic is literally liking and commenting on people's status. That's literally what I'm saying. The fact that Joel just said that just to front everything, but Tina goes, yes, thank you for pointing this out. Internal referral conundrum. Yes, absolutely. I mean, I think, but again, right, I think you will be that internal referral if if you remain active and continue to be engaged and be thoughtful in your comments and posts as well.

Also, Amy, you love the guests. Thanks, Carol. Absolutely. So, yeah, absolutely. So, let's talk Joel about, talk about things with two posts, right? So, a lot of people talk to me like, will anybody be interested in my story, right? So I talk about always going like, hey, listen, like talk about if you're learning new tech, journal it, document it, what tech you learn more some issues you're having. Get the tech community involved, right? Another thing is like, you know, I've had multiple junior devs in Nashville post that they bombed an interview and they've gotten an offer because of it because of their transparency. So do you have any thoughts for the job seekers who are watching this now on maybe some, just some fundamental things to post on LinkedIn right now?

Yeah, you know, it's interesting. I interviewed a gentleman that some of you will be familiar with a couple of years ago, his name's Lou Adler And Lou is in the recruitment world. He's extremely well known and in the job seeker community as well. He's very well known. And he's got a book where he breaks down both hiring and job seeking. And one of the things that he brought up was, and I would say this is one type of content you can post is figuring out what are the problems that you solve and how can you solve them and start to put out content around that.

And this would be the same too. If you're looking to sell on LinkedIn as a company, you want to start putting out content around the problems that you know that your clients have. And so it's that same idea. And if you look at it as a job seeker, your potential client is your employer, right? Because when you think of like what a job is, you're brought in a solver problem to do a task that's going to bring value to that company. So you've got to start thinking as a job seeker, how can I provide value? Maybe you mentioned tech. I think that's a great, obviously, that's a great field because I think you can get really practical with the issues that you solve.

But maybe you're in marketing and you're really good with branding. You can start putting out content around that. Maybe you're in accounting. You can start putting out content around that. So you have that bucket of content. And then you have another bucket of content, which again, I think to your point, is those personal stories. And I would say across the board, if you're looking to put content on LinkedIn, telling personal stories that tie in a business wins on LinkedIn. What I mean by that is you could tell a story of a time where you overcame something. So maybe you overcame cancer, maybe you overcame financial hardship, maybe you overcame a fear of something.

Those are great stories because people can relate to it. And then if you can take that story and tie it into business, that's going to get some eyeballs. So that's my advice. But Joel, LinkedIn is just for professionals. Are you're telling me I'm posting personal stories on LinkedIn? Look, his reality, right? I would say this shift of work from home has been happening for a really long time in most industries. And the moment we had email on our phone and people could reach us 24 seven is the moment that you had the right to post personal stories because companies want more and more and more and more of us.

And when I think about even like sales interactions, when I meet with someone, the lunch at a sales meeting, I don't just go, all right, I'm going to kick in action here. I'm a recruiter. I do this. I do this. No, I'm talking about like where are you from? Where's your family from? Who are you as a person? And I think LinkedIn to me is like, it's like that rapport building at scale. So you allow people to know who you are as a human. Now don't get, you know, I think you have to be careful with vulnerability versus authenticity. It's definitely possible to be not as vulnerable and still be authentic.

So it doesn't mean like, gush out and tell everybody your deepest target secret. That's not what I'm suggesting. But there's an element of like who you are as a human and what you've overcome. That's what people connect with. And so that's why you hear some, like that story you gave, hey, I had a terrible interview, I bombed it. This is what happened. People connect with that because people want good things for other people. And so then you have a couple of recruiters that see that. They're impacted by it. Next thing you know, you're getting another interview and you're getting a job offer. So I think that's an excellent example.

The problem is, is then, you know, people start doing this, they get the job that they want, and then they stop. And what I suggest to people all the time is that if you're in a job, you should be networking with people. You should be doing everything that we're talking about because it just provides you that insurance. So if you lose your job, I know, like right now, I know that if I was, if I needed a job, I know there is, there's probably thousands of people I could reach out to because of thousands of conversations, you know? Yeah, exactly. I'd like Taylor, let me get a job and we can podcast together every single day, you know?

But that's the truth of it, you know, it's a truth. And I think, you know, young professionals, you write it, you write out of college, network, network, network, it's all about how to know people. And I think networking is changed, you know, when I look at networking nowadays, the number one skill is, can I take a digital interaction? It could be on Twitter, Instagram, clubhouse, it could be on any of these platforms. Can I take what's happened on that platform and turning it into something meaningful offline? That's going to be a number one skill set. It already is a number one skill set. I mean, that's what salespeople do.

Anyway, I love that. I love that. And I think what's so important is that, you know, and actually this is what I'm posting today on LinkedIn. One of my few pieces, one of my seven pieces of content I try to post on LinkedIn today, is that basically people think that job search is about quantity, right? I'm going to throw my resume everywhere. I'm going to just spray and pray and do all that. such a terrible term, but here we are. So we're do all of that. But in reality, when I moved to Nashville to pursue music, I was, I lived it up for three months, and I only had a handful of people that I do.

And I got the job at Vanko because of one of the handful of people, not because I submitted my resume all around CareerBuilder, right? People think you have to go wide. You don't have to. You just have to go deep, right? And I think that's so important from a job seeker perspective. Those of you who are watching, still watching 60 minutes group, thank you, is that you need to make sure you're developing intentional and meaningful conversations. And those happen, those are slow to happen, but they're going to be able to exponentially help you down the road. Exactly. And I think, you know, would I say like stop some of those, you know, outbound techniques like, no, I probably keep that going on because you, you know, maybe you get early into an application process and somebody sees your resume.

Awesome. But to your point, It's the same in sales, it's the same in recruiting. Like when I think of recruiting and I reverse engineer it, to be a good recruiter, if you had 10 clients and you're filling two to three roles for all 10 of those clients throughout the year, you're doing very, very well. And yet, as a recruiter, the thought is like, well, I've got to do these 50 calls, I've got to do these 70 calls, I've got to do these 80 calls. And you're doing that for a handful of clients, whereas the better approach would be to make meaningful relationships, start to think of from a referral standpoint, like who do you know?

And so I look at it like this, you're probably two to three degrees away from really anyone. It's probably less than that, right? And what that means is that you can look at five of your closest friends and then you can look at who they're connected to. Who are they connected to? And if you can start to think like from a job seekers perspective, like kind of like reverse engineer, you find someone that you want to connect with and you can start to trace like who do I know that might know someone that they know and you've got to think strategically like that and kind of get yourself in there that I mean there's a lot of different ways but to your point quality is always going to win and it's the same in sales it's the same in really you know anything that's working with people like quality will always be quantity because there's nothing worse you know even from Even from a recruiter perspective, you're an in-house recruiter or the company.

There's nothing worse than just getting a resume and somebody just being like, hey, here's my resume. It's like, they actually rub to you the kind of the wrong way. So I would even suggest, for job seekers, don't reach out to recruiters. Recruiters might not be the best person for you to reach out to. Reach out to the people who are already in that role. Reach out to the VP. Reach out to the person that might be your boss. Map out the organization and reach out to the people you'll be working with a lot more effective than like you said the spray and pray or You know, hey, let's just find every single recruiter and connect You know that in internal recruiters are busy and they're people and they're probably stressed I mean anyone as an agency recruiter.

I know that every internal recruiter I worked with They were all stressed because it's a stressful job and they don't really get paid a lot to be honest Yeah, so a few people, keystroke, what's going on, man? Tune in from India, I love it. Elliot, wow, Joe, call me out. I like it. Got the job, but jumping back on the LinkedIn network. Taylor says to benchmark. Thanks, Elliot. You're too kind, my man. So yeah, I mean, I think that's where people kind of lose. They're like, I got a job. I don't need to work. No, networking right now, you always have to be networking, always taking the interview calls.

You just warm everything. So let's, so as we wrap up here, as we wrap up here, I want to ask you, so let's talk about Clubhouse for a hot second, right? People are like, what is it? I say it's audio linked in. I like that. It's the way I phrase it. But tell me about your experience on Clubhouse, if those people are watching who have an iPhone, I know Andrew it's coming. Those of you who have an iPhone and I have invites, they may want to just decide on my DMs, let me know if you have an iPhone. $50 a piece, is that what you're doing?

I'm about that. People say this a lot. I'm a little wild in this. Joel, tell us why Clubhouse is so good. And then we'll wrap up with one more thing. Yeah, yeah, yeah. Okay, so just to give a little bit of context here, like, about a year and a half ago when I started putting out content on LinkedIn, one of the other things that I did, which probably superseded everything that I did on LinkedIn was I started having conversations with people offline, and like half an hour conversations. And this was pre-COVID. So I was having Zoom calls and I was having phone calls on a regular basis outside of the recruiting job that I did.

So obviously as a recruiter, you're calling people all day. But I just fell in love with just connecting with people all around the US and all around the world. And I found like this amazing thing. Like when you have conversations with people, you build relationships. And especially if you have a conversation with someone and there's not like a direct outcome that you're looking for. So if you're not looking for a sale, if you're not looking to pitch in with a new job, it's literally, it's like just building a relationship. And so I did that the whole of last year, 2020, and at the tail end of 2019.

So I probably had about a thousand conversations, and that actually impacted a lot of the engagement that I get on LinkedIn, which is a lot. Like go to my page, I get a lot, right? A lot, Joel draws a lot of engagement. A lot of engagement, but if you look through, Most of those people have had conversations with offline. All right. So the reason I say that is because I've been club housing, man. I've been club housing on private rooms for the last year and a half. And it's been amazing. And so I think the thing that with clubhouse that's very alluring is number one, it's, it's, you never know who's going to drop by in the room.

So for example, one of my friends, he hosts rooms and he's been doing an amazing job. I think he's got 15,000 followers there on there now or something crazy like that. And he started hosting rooms. the third day he hosted a room, you know, Daemon from Shark Tank jumped in his room. And the next thing you know, he's having a conversation with him and now Daemon's following him. So, Klobas kind of provides that cool serendipitous feeling of like, you don't know who could show up and anyone could show up, right? Like, there's a lot of like famous people who are getting on there, and it's just drop in audio.

So you have access to any room, depending on who you're following. and it's based on who you follow. So if you follow certain people, you can kind of track them and get in rooms with them. So it's really, really exciting. To me, if I was a job seeker, what I would be doing is looking up topics and looking up topics in rooms and clubs that are relevant to the field. I'm in and I start looking at the members and I start following all those members and I start getting into the conversation. So it's really cool because, you know, For example, on LinkedIn, I can comment on someone's post for like a month.

And then I have a conversation with them offline and it's really cool we get to know each other. Clubhouse can kind of let you do that in an instant. So you could be in a room with 10 people, which is what they call it a clubhouse. It's like you could be in a room and it's like a conference call with 10 other people and you're looking at their bios, you're seeing who they are, what they do. And next thing you know, you could be talking with a future boss, a future business partner. So it's definitely a very cool platform. They're going to be rolling it out on Facebook and Twitter as well.

I think Twitter already has like that beta out of that. How was it? How did we get on the beta for Twitter spaces? Yeah. And to me again, like, and I talk about this all the time in Clubhouse, you can't scale relation. You can't mass scale like real relationship. Like it's always going to happen and it takes time. And so I think you've got to have your mindset of like, yes, Clubhouse is cool. You can have a conversation with someone. and you can kind of feel like you're connected with them more. But I think that's where it starts. And for me, it always ends up in a one-on-one conversation, offline, or a Zoom call offline.

That's ultimately how you build relationships. And then pass that, you've still got to keep in contact with people. But it's cool, and I love it. I'm on there a lot. I know you're on there a lot. There's people here as much as I'm on there. I'll tell you what, man. There's just some monsters out there. And speaking of monsters, yeah, Absolutely. Jared, Jared's room's great. I've been in there a few times, Elliot. He just goes nine hours. So I don't know if that's how I would pop in. I think that's where I'm at, Joel, maybe? That is where we met. Yeah. And Jared's like really, you know, he's obviously like a tech recruiter.

It's hard for me because I'm not like a recruiter. I'm more on the outside. Right. But I'm going to be having Jared on my LinkedIn live show coming up to like chat, like what he's doing. Because I think he's looking to like set up a staffing agency off the back of it and all that stuff, which I think is super great. But there's opportunity on there. I think the reason that people are on there a lot is because you can get a lot of followers quickly and then it trickles in your Instagram. So I'm not really that active on Instagram, but my Instagram has grown by 200 people in the last three weeks of being on there.

I'm saying with Twitter, my Twitter's grown. So I think that's the allure of it. It's like you you could randomly talk to someone and it's sort of addictive. I would recommend to people like, explore it, get to know like what these trends are and it's good to know how to interact and like the role it can play. But like anything, it's always, you got to think long-term with anything content-wise. And cool, you go hard on clubhouse for three months, great. But it's like, are you going to be there in two years? Who knows? I think LinkedIn's a little bit more. If I was going to invest in either, I'd say go harder on LinkedIn because it's just more of a platform.

It's been there for a long time. Well, I think it's picking where you want to go, right? Because I have this question on time. It's like, Taylor, for me, I've doubled down. I just decided Twitter and LinkedIn is where I'm at. Right now, now TikTok is gonna be kind of my three now, but Twitter, LinkedIn, and intentional meaningful conversations is kind of where I'm at. And I think people need to figure out where their truth is. Right? It's like for me, like if you're a job seeker, watch this, you're like, Taylor, listen, like you post all the time. That's your job, Joel. That's obviously your job.

My job is to code. And I totally get that. You have to think of it now as a complete switch in regards to networking, right? conferences, code conferences aren't a thing right now, meetups aren't a thing right now. Let's face it, honestly, from a scale perspective, meetups and code conferences are just terrible. There's a thousand people at these conferences and you meet what? If you're really good, like a few hundred, but even then they're not intentional, and so you have to understand, for those of you who are watching, you have to understand that this is the new way. I think Joel, I think you talk about this too, super high level and then we'll wrap it up.

But talk, talk to recruiters right now. Right, so here's your chance. Talk at recruiters. Talk at, here's my pitch. Yeah, I'm literally just, I'm lobbing up a softball for you Joel. All right, that's volleyball. So yeah, talk to me about why recruiters and staffing agencies should really embrace and put put more money into digital more than ever before now? Look, I think if in any business, it's not just staffing your agreements, any business. If you're ignoring your digital presence, I don't know what world you're living in. Like I really don't. And like I think the Gary Vantage, he talks about this anyway, doesn't know Gary Vee, I don't know what planet you're on, just kidding.

But Gary Vee, he's a huge influencer. And he talks about like attention, like it's a commodity, right? And the ability to get attention and keep attention, again, it's another skill. Community building online is a skill. And so I would suggest like as a recruiter, the reason it's important to understand how to be out there digitally and grow digitally, if you're an agency, the reason it's important is because that's the way that we're going as humans. already there, but really that's the way that we're going to go more and more in the future. So if you're sitting there thinking, I want my recruitment company to be around in the next 10 years and you're not thinking digitally, you're not going to be around in 10 years.

So you need to be thinking, you know, maybe LinkedIn, LinkedIn is probably the number one go to right now if you're in B2B. But, you know, be thinking LinkedIn, Twitter, I love that combination, but there's other things you could do a podcast, YouTube. Really the ability is how can I create content that both my job seekers and my candidates and all of all of my prospects? Where are they hanging out? Can I create better yet not where are they hanging out but can I be the place that they hang out? That's how you need to be thinking like can I build a community within the space that I'm recruiting in to where they know this person putting out great content I enjoy it I enjoy them you're going to be that go-to so for recruiters if you're not thinking digitally, it starts off small.

It starts off with LinkedIn and getting used to posting every day on LinkedIn. Then you need to start exploring other platforms. Like I love that you're exploring TikTok. Like for me, I'm on TikTok and I've built a little bit of a community, but it's never been about TikTok as a platform. It's about learning like why is TikTok so big? Like what's so attractive about video content? And so you've got to learn these things because to be honest with you, most most recruitment firms that I talk to, outbound's getting harder, calling people is getting harder, email's been saturated, everybody's getting blasted on email, and that's all outbound.

So unless you're able to create strategies that start to draw people inbound, I think you're behind. So to me, it's a no-brainer. I think if you're a recruitment company isn't training your people on actively beat content producers, you're missing something. Like, there's no point in training people how to leave a cool voicemail. stupid. It's ridiculous. When's the last time anyone listens to a voicemail? Never. There's like training sessions on. Well, I think you could leave one. Maybe two. Maybe why are you focusing on that? You need to be focusing on how do I get people to come to me with content. So there's a massive training need right now.

And that's what I'm teaching people is how to get those foundations. Kind of start thinking like a marketer and not just a salesperson. So yeah, that's my approach and I think there's people who are doing a great job. Tam, I know you guys are yourself. I follow Alex Lieberman from Morning Brew. I think he gets it. He said that they encourage everybody at Morning Brew to put out content. Like that everybody within the Morning Brew, the email newsletter, needs to be putting out content every single day. I've been seeing some of their team commenting on my stuff as well. Yeah, I love that. It's a way to go.

And I know there's like Joe Mullings, if you guys haven't heard of Joe Mullings, check him out, Adam Posner, he's another great guy. Adam Posner started a podcast maybe two years ago. He's on like episode 200 now. He just had Grant Cardone on his podcast. There you go. Adam on clubhouse, got him on the podcast. And now he's using that, you know, it's a great one. Like what better way to reach out to a prospect or a client and say, hey, you know, I'd love to work with you. this is what we do blah, blah, blah. Hey, check out this podcast with Grant that I did if you're interested.

It's thinking like that. Like that's what people are doing who are trying to get ahead. And if you're not, like, you know, I don't know man, I think you're losing out. And the key is though, is like you don't force people to do it. The key is you teach them, you equip them, you get them excited about doing it. Yeah. And then they'll do it, you know? And then you and my team have posted on LinkedIn like, oh my gosh, it's incredible. People responding, like people are noticing, it's like, yeah, yeah, this is really where we're at right now. I mean, this is how it is.

And so... How many of you do you get a day on your content? Not as much as you, but I mean, it varies. I mean, thousands, thousands, thousands. Even if you go hundreds, right? The idea is like, if I do a cold cold block for an hour. It's like 10, 15 people. I don't even think it's that much. I'm getting like two or if I'm lucky, I'm getting a call because you had to like get the numbers. That's the reason most people do it. And I just think like, dude, between 730 and eight o'clock, I'm getting like, you know, a couple thousand eyeballs on my stuff.

So like 2,000 people are seeing it. You know how good it feels then? And go and hit the phone because it's like, I know when I call people, they're like, hey, I've seen your content around. I'm like, cool man, that's awesome. And that's such a, it's so powerful because then it goes from cold to warm. And so especially if you got a network of 5,000 people that are all in your industry and you're posting daily within six months, your top of mind. That's all you want to be. That's what you want to be. The job seekers will all Thomas. Thanks for tuning in, man. I appreciate it.

Well, everyone, thank you again, Joel. Thanks. I appreciate you. Probably go at least another hour. I know we both have things to do this morning. So thanks again, everyone. Thank you again, guys, guys, 2.0. Please connect with Joel. Joel is a wealth of information. I know Elliot, you asked about Jared's interview. Yeah, absolutely. DM Joel, help host it about when he gets Jared on. But y'all, thank you again. And Joel, let's definitely stay in touch. Sounds good to you, I appreciate it, man. Thanks for letting me be on the show. And I was gonna just say too, if you are gonna connect with me, just mention the show, because I get a lot of connection requests.

And if not, just click follow. That's probably the easiest way. Or follow me on Twitter. And I don't have a lot of followers over there. So I'm easy to reach. I love it. I love it. I don't take any of these, but. See ya.