how to land freelance opportunities w/ hank washington, founder

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auto-generated from the audio, so expect a few typos. the audio is the source of truth.

absolutely let's are you in Atlanta again you're Atlanta right or not yeah well lawrenville but you know yeah close sure yeah cool all right good morning I'm actually gonna I'm actually gonna drop this in the chat we got a torque Discord thing going on now where we're trying to get people engaged in the chat so uh let me let me drop this in there good morning everybody happy uh Happy Tuesday pumped for this one let me drop it in here real quick hold on where is it gaming do we have it in there C connect hold on y'all say hey we love to hear from

you what up what up I am trying to drop this into the Discord where did we put that platform questions jobs we just do we did we add it where where is it where is it am I crazy here I'm gonna I'm just gonna good morning everybody I'm still doing work it's good to see y'all oh we got people tuning in what's going on it's good to see you there prush it's good to see you Ricardo great to see you this morning um all right pump for this one so I'm I got introduced to Hank uh by render ATL like where all magical connections happen

absolutely and uh I've been trying to get Hank on I've been it's been a minute I've been trying Book for a bit has been my cancellation your cancellation dude schedules they don't play Man schedules do not play they do not care what you got you have a passion for not at all yeah so pump pump for this one it's gonna be a blast I've admired Hank um from afar for a very long time I think he produces some really good stuff um and uh you know I I I think um you know and we'll dive into this here in a second but I think the

market has shifted pretty tremendously over the last year to um just in regards to kind of an appetite to going on your own or appetite even not even going on your own just picking up new clients yeah maybe kind of some side hustle so we're g to talk about that today I you know I think uh you can never hear it enough people can never hear it enough um so that's what we're gonna talk about t oday but first off before we dive in Hank I gotta ask you a question um about about some Christmas Vibes coming up uh what's what's kind of like man

like like what's kind of one of your favorite Traditions or kind of your maybe your favorite Christmas song or something you gotta be doing almost weekly for it to feel like Christmas give me kind of that Vibe oh man to feel like Christmas uh man so I I grew up like a lot of my family members are like much older to me so they like have very different like perceptions of like what feels like Christmas time but for some reason Man Charlie Brown always comes up every every it's like that that time like when Thanksgiving happens and you write and right before like Christmas happens

it's always like some of the I'm talking about the old school Grinch the old school uh Charlie Browns the claymation Rudolph uh Rudolph and the abomino snowman just having that on to some degree in the back it's a ranking bass one right we talking about rank exactly that's uh that's one of my favorites man and and the the hiker his his name was Cornelius and you know that you know that's my real name and then that always resonate with me I'm like all right I'm watch hear name that's fantastic that's Fant man it's good to see you neighbor um Mark it's good to see you

roxan Jeff Kelly Katie Eric crew out this morning um all right so uh real quick for those of you tuning in welcome to guid concer 2.0 this is a soft skills career podcast in Tech that I've been doing now for about four four and a half years um this started out is kind of just me talking into the ether about you know how you can find a job but now it's kind of more to really just helping give back to people in Tech at Scale based off different feed different different topics so um so please say hey would love to hear from you the reason

why I tell people say hey and I don't mean this mean towards the speakers at all but this is a like the speakers are secondary right this is a way I wa nt you to network right and what I've realized networking behaviors change the only way you can really the only way to really consistently Network now is show up in the chats show up in the streams show up in the discords show up in the slacks so again I really really really uh uh I really want to um have that ecosystem for you I did post this in the torque Discord right now too so

there is some chatter going on there if if you want to be a part of it um but again please feel free to comment here second thing ask questions Hank comes with a lot of knowledge a lot of experience a lot of background and so if you are not asking questions you are losing not on a wealth of Knowledge from Hank he is not charging me for it um and so take advantage of it right now um T yeah anyways enough of me running my mouth Hank take it away man who are you what do you do and then we'll go from there oh yeah

absolutely man um one yeah thank again just thank you for the space to to be able to chat but what's up everyone I'm Hank Washington uh I'm an art director designer illustrator uh originating out of Mississippi but now working in and creating in in Atlanta Georgia uh I am the founder and owner of Hank Design Studios where we turn strangers into friends using the power of design uh and been lucky enough to work with just some amazing teams and Brands so we help uh across the board creatively but majority into brand design campaign identity development um and pretty much the whole n Ys are just

creative support uh specifically on more of the graphic side but you know we've covered the bases from you know motion videos to just branding which is most cabor and butter and uh just being just a creative partner just helping you know teams and and brands communic and be able to have an identity that they can be proud of and and ultim like you know give them big shoes that they can grow into I love that I love that that's awesome um well man uh I I I want to go ahead and start uh by a little bit of a splash so again for for for

those of you tuning in now or in the future I don't prep for this at all um I really like the water cooler talk and it was funny because like I've just known Hank for Hank like good dude just always smile when I see him just a great hang and he wrote up in his bio which I don't even look at until like the day of call with him just now I was like oh [ __ ] you've done stuff for Snapchat Netflix like the whole gamut so I really want to start off there while people are still here if before people get called in

meetings and stuff yeah man talk about how you even got visibility to those clients I know this is probably a pretty loaded question but let's just start kind of unpacking this yeah man um no those those just amazing opportunities you know um and honestly it's just it's a big mixture almost like a salad bow of like being in the right place and a little bit of luck um with you know some of those opportunities but but ultimately yeah man I was this was kind of in that time period right before the pandemic and all that was going down and and I was starting to exit

out of working full-time to go full-time independent creatively and um I was just on this like uh I mean I hate to kind of use the word Hustle but it was a hustle at the time but just like going into the space where I was building up like a body of work or just a catalog of work that was easily accessible and just looking across the space and seeing like how some of the creatives that I was looking up to at the time were getting these opportunities and positioning themselves for those opportunities um and around the time it wasn't really a lot of conversation or

open conversation about like what that looks like like what were the steps you actually need to take to you know have a solid body work how do you become accessible how do you even talk about selling yourself as a creative because you know most people go in say like hey I do design I do design I can do this des ign but it's much deeper than that for a lot of the opportunities you may want it's really just more you selling yourself as the person which ultimately results as a brand and you know um I personally live by Marty new's definition of a brand is

which is a person guts feeling about like a product or a service so you know talk people talk about like what it means to like to be person's gut feel a another person's good feeling about a product or service that's how Marty newers defines like what a brand is um but when I learned it I was like oh okay so now you know I hear myself back then even going around saying I'm a brand or I hear other you know creative say like I want to be a brand but it's not necessarily in our control you know we can only develop so much for that

but but at the time you know I was you know putting in just a lot of work and just making sure things were access I and you know really just connecting with people that you know really worked at these places and they were the decision makers or who I assume were the decision makers um and just having a connection with them say hey I just love to be a resource for you not necessarily selling anything like you know just kind of praising in what they do and for me definitely seeing more people of you know people of color just even black people in positions at

these companies at that it's still huge to me but like at that time was it was definitely huge cuz I was like oh snap like this is somebody that's cool it works at like Snapchat I like oh let me connect just to know I just want to know them not necessar trying to sell any work or anything like that um but you're saying you're saying stop stop you're saying too good stuff you're I want to unpack some of this stuff first off let's talk about how to sell yourself I feel like it applies to if you own your own company or you're just a freelancer

or even if you're W2 going to a new interview talk about the power of selling yourself and because I feel like that's everything right now oh it's huge man it's huge so it's so I'll speak you from like a a creative standpoint because I know in Tech it's a little it's a little bit different but for for me to selling stuff I think it's not necessarily selling exactly what it is that you do it's really more of like a high value question list of questions that literally go into a discovery when you're talking to someone and you're not necess there to like find your way

to fit in you're really just talking to them to one understand who they are where they where are they now what problems are they actually facing and are you just someone that can be a value to help them address them problems which sometimes it can be split right like sometimes they have problems that you have no clue how to solve like sure I don't know what to do you know I can do for you yeah but there may be other cases where some problems May align with what exactly that you do maybe as a creative or you're probably that creative person that knows how to

put puzzles pieces together or connect them to people that end up helping them to solve that actual problem and for some reason subconsciously that just kind of creates you as like a valuable resource or somebody that people can rely on so you know I've you know for me I've even had opportunities where I've built connections by connecting somebody with someone else to be able to be like oh now hey Because of You introducing me to this we built something great and now now we found a creative opportunity that makes sense like to bring like you on to do certain things and that's just like you

know kind of really learning kind of the soft skill of high value questions to know what someone is actually facing that doesn't always align to what you're trying to service them out um you know service them by but if you can be that resource or that person that can connect to dots and say hey I might not know the answer but I can at least put you in a position where the an swer could potentially be found or put you by someone that knows how to find an answer better than I can have you struggled did you struggle early in your career kind of selling

yourself and if so where was kind of the area that you were falling short that you kind of had to approve on yeah that man yeah that was that yeah you just put on some past trauma yeah yeah oh no man it was really tough um so going into it before it was just pushing the idea of like all right I got to sell these creative services like you know like I'm out here designing identities and it's like all right let me sell you identity you or like I'm almost what is it um I'm prescribing before I'm actually diagnosing what's interesting I like that prescribing

for diagnosing I like that exactly and um that was you know that was kind of just putting the carriage before the horse type thing and it was selling it so much um but I got lucky man I got on and you know I was learning from just different resources and at the time there there's this uh this Channel and uh uh this group called The Future where it's run by uh Chris doe who's an amazing design instructor I don't even know what to call him now just because I learned so much from now um but you know he made just a lot of great content

around showing like how to express value without being so salesy and and and pitchy um and one of the great resources that I still I recommend anyone that can read is like the winning without pitching Manifesto uh which is my it's it's a great book that just shows like how to think whatever industry that you're in but how to think as a problem solver um to be like actually helpful to someone because everybody's getting sold to all the time like you see ads on social like you're trying to get sold to you go to a network event you know you're going to meet some genuine

people but you're also GNA meet some people who's trying to get like some money out of you or some type of case but if you can show the value of like why you probably want to go with me versus someone else it's not necessarily just because you're GNA work with me it's just because that I want to be someone that you can trust to get you from A to B or whatever that problem you know maybe and even I'm not the person actually driving the you know the the the boat to get you there I want to at least let me be the bridge or

let me be the the stop sign let me be the you know like let me be something that can really be helpful to you and it and up front it was a it was a lot of like you know I won't say sacrifice but a lot of compromises of just like you know you may not necessarily see the value upfront and that's usually going independent that's like the scary part it's like I'm gonna go into this I might not get nothing out of it immediately but there's a payoff somewhere in the back end like to some degree it's always going to come come around and

and honestly just staying and it sounds simple but you'll be surprised like people don't do it just just be kind like be kind and supportive and always turns back around to become an opportunity for you yeah Rox comes in here it's hard not to sound too cringey for sure I mean I think a lot of people the job search trying to sell themselves come across as cringy and one thing I've added to my kind of talks that I give at conferences recently is kind of what you said don't talk about necessarily like you talk about how you can solve the problem that the business has

I think a lot of times in the interview process people don't know what they're interviewing for and I think if you can figure out their pain points and say hey I've done this this this and this which could solve your pain points I feel like you don't sound cringy I feel like that kind of changes the conversation what are your thoughts on that as obviously a business owner no I I can't agree more I think it's it but it translates so much because like working independently like again your your sales is huge that's part of it like you got to be able to have those

conversation but those type of conversation or that skill of that type of conversation does translate into interviews and I think if you know going back to what we talked about like learning like high value questions it's really being straightforward like what maybe that company actually values like what is the most valuable thing right now that you are in search of and then see where you can actually align or maybe even asking like where can I align to actually provide you this value or get you to this this Milestone um and maybe it may be a skill that you you know it make it land to

where you already know like all right here's here's my map now I know exactly and I can and it kind of creates a level expectation of like now I know where you want to go so now if I get you here you know they didn't the playing field comes a little bit even now I can have a little bit of Leverage of like saying all right we know where you were now we can work together to actually build something that's you know very special but um but again like it just translates so much being independently just working in sales like you just learning like what

it is that they're they actually value and and honestly the question why just actually holds a lot of weight as well like even if I know what's value to you if I follow up with you and say like why is that important then it becomes like a personal relationship because now you may have a personal connection to something that's very important and I can relate to you as a human which creates a different level of a connection that says like all right I'm not just an interviewee talking to you know uh an employer or employer now I'm talking to you as a human which ultimately

you know resides into culture and it comes into like is it someone that I can actually work or feel like I can trust to get a job done you know so uh that's so good one thing you also said too a few minutes ago I'm trying to lik e recall specifically but basically you were like you've almost had more success just being kind and helping connect people to other people and and really just kind of being the Zeitgeist of everything right I mean can you talk about just being a part of the culture just being where the people are I mean and and talk about

how important is especially I feel like in business right now with us being still a remote first work uh Workforce yeah it's it's it's really important because I think it it helps you know kind of put your ears to the ground and understand like where people where people interest or uh some of the challenges that they're facing because even if you know you're standing in the crowd and you're meeting people who may already know each other you you know the kind of That Awkward like walking up to a group of people trying to introduce yourself type thing but you know doing that and and kind

of just staying back and listening like really listening hard you can really kind of uh almost like just discover things that they that you wouldn't even realize is the actual problem I actually even learned that with you know render ATL like you know being around everyone that's kind of in this space that's adjacent to where I am yeah they face very unique problems and you know some of those things I I understand some of them are a little bit over my head but being able to be around and listen um and just hear like kind of what people are going through whether good or bad

it just puts your ear to the ground to be able to have like genuine input if needed um but just being a great listener like it can it can change a lot and just asking people and to um you know asking people to kind of just loosen themselves up and and just Express kind of what it is that they are challenging whether is like a colleague or maybe there's like an employer that's maybe looking for a certain you know staff member or or trying to find a candidate that fits you know the actual um you kno w position that they're trying to feel like you

never know what people are going to spill to you like they'll probably put you in a position where like oh snap like you're facing that like we solved that all day like I know how to you know approach that all day or I can say all right let me introduce you to this person here they know this this this and this I don't know if it's going to be a good fit don't want to promise you anything but I think it's worth the convers and next thing you know like you come back the next year or see them again down the road or see a

post on LinkedIn you realize they you know either landed a position or landed a job or anything like that but you also that person that's top of Mind where I can recall back and say I remember you know I I remember you know H introducing me to this person and do that like is there a creative opportunity that we potentially could could do um do to get them involved sometimes it lands sometimes it doesn't but it's it just builds up for you it can build up a lot of confidence and then but continue to repeat that type of skill it just put you in a

better position to be someone that people can trust now you're the person to go to to say like hey you know can you consult like now you're now you're in a Consulting pos position to you know be a value to someone so um yeah but being ears to the ground man and just being in those spaces it's it's it's h super important I mean like even being you know in Discord chats and hearing what people are talking about around certain topics it does help but that face to face just being in the room it just I don't know it's just such a human aspect that

I don't think Tech has the ability to really pull together just yet um to make those genuine genuine connections and conversations for sure I love that um I got a comment on Tik Tok uh uh TT the career coach uh if you want to work with me shoot me an email um Taylor Ork dodev um love to work with you as well um uh Hank where ar e you getting your leads from right now right I mean I kind of is it in person is it online um you know I'm I'm kind of curious just uh just from my perspective like where where where you

is it is it all Word of Mouth like if you kind of give me kind of a percentage split of like your top two or three areas yeah so early on um I would say early on but probably just like Midway just from when I started to now it was a lot of LinkedIn man it was I'm telling you LinkedIn is I'm tell it still slept on I literally got an email yesterday I'm not not [ __ ] you uh from this guy uh this social media person and literally the title of the email is please stop ignoring LinkedIn please yeah I I couldn't agree

more rude like dude LinkedIn is that was the bread and butter it still is honestly it's still the bread and butter man of just being able to come on here and just hear people you know uh or just or watch people kind of talk about like things that they need and just being able to easily Share work kind of just share experiences highlighting people just highlighting knowledge it's just such a rare space that you know I don't think in the creative Space is really tapped in fully no because my wife's my wife's a creative photographer she's like I'm not g to post LinkedIn like I'm

telling you if your clientele is businesses you need to be on LinkedIn exactly exactly you got to meet them with they are like Instagram is D Toc for sure like if if it's yeah one to many for sure but if you're if if you're if somebody who hires you and cuts you a check is in a business world did yeah go meet them at that where they are because they're not gonna come like Instagram or anywhere like that to to search a thousand like thousands or even millions of just creatives and like pages to land on yours it can happen but you know don't you

know don't don't push your luck like that like LinkedIn is literally The Hub you know with a lot of just business conversations there a lot of conversations jus t around like you know hiring leadership and all these things but you can meet that contrast with creative just being able to show just pieces of your work which um kind of in the space when I was going when I first went independent I went heavy on LinkedIn just like showing bits of pieces of things that are applicable to what a business may need like you know there are a big companies who throw conferences like you know

all right let's show some conference work that we've done in the past like you know we're not out there kind of like just to fish but we just really want to make sure that if someone was to look up or even see anything about a conference we can at least come up into the conversation on the creative side of that um and with that too like you know being able to uh also have easy access just so that when an opportunity comes there's not so many layers of like ways to communicate like being on there being AC to make sure like your DMs are like

you know I had to have a whole window open consistently on my on my Chrome just to make sure like if a message come through I can be able to see it and respond properly because man there's opportunities that come quick but just as quick as they come they can also go you know but I think is a creative if you can meet that contrast of like showing your creative work being able to talk to your work and like being able to give context about the things that you're able to do it just puts you as a creative in a different position to be like

in the Forefront of these opportunities because you know it's one thing to be a great like designer or artist or photographer but if you can actually talk through your work and give context and provide like a real story behind like the brand that you're building or the brand that you're supporting um it just puts you in a whole different window of just being a creative thought leader uh which I put in air quotes thought leader but just a creative that you can actually uh that can act ually be trusted for big opportunities yeah I mean and I think too and I'm sure you can test

this people don't know what they want you know even you know again Han's on the creative side but even if you're an engineer watching this a lot of times in my experience hiring [Music] managers they don't even know what they want so if you're out here documenting what you've done let's say you've done a specific project around this technology taking it from here to here and you post about it a hire manager may be like oh [ __ ] this is literally the problem we're having I need to talk to so and I need to talk to this person about it and I feel like

it's same thing especially with creatives most people are not creative right and most people don't know what they're looking for until they see it in front of them exactly exactly post exactly exactly exactly no it's that's that's right on point man cuz you know um and you know can't blame some you know that's just this the way the space is like and I think from what I've seen like I think creatives don't really grasp that that aspect of it's like you're in a very very very unique position to see things very differently that a lot of people can you know because it's just creativ that

they just have the eye for things that or you're looking for things in spaces that most people don't even look for like when we're out like in the city or somewhere like I'm looking at signs I'm looking at like Billboards and like just looking at like treatments and seeing how people actually are are you know putting these elements together to tell this type of story like that's a very very specific skill but in the creative space and again like talking back to you know the importance of sharing things in LinkedIn there's not a lot of creative people on LinkedIn but there there are people that

do have a certain level of taste that they know that when they see it they can appreciate it and then they also want to know more about like why am I seeing no t necessar why I'm saying this but why does this exist and if you can speak to those things like man you're just you're becoming that person that like I know for Creative this is least somebody that I can call on and just inquire about um which goes all the way back to what we talked about before like once you're inquired now you can you know sell yourself as like a genuine human being

that can actually provide a service that is impactful to this business um because they want to invest you know they want to invest into the creative but just now make it worth it for them don't just be just the creative like how can they trust you with maybe a small project up front and then come back to you and say hey we got this big campaign that we think you'd be a great fit for y I love that um as and again Tom F be having fun with friends as we're wrapping up here if anybody has any questions please ask them but Hank is there

anything that we that we didn't cover that's really pressing right now that you're seeing in the market or the community or specifically in the design Community yes um one specific thing I think is just having a clear body of work you know I think um I've I've been fortunate to to run into some very very great create like cool people that are like aspiring to be creative or just creatives in general um and one question I always ask like do you have a body of work or is it easily accessible to you know see like what you've done or what you can do and most

times it's you know people are either working on it or they don't necessarily have it um which is okay but I think that's like a big priority you know especially in the creative space in whatever aspect it is you know um being able to have a catalog of pie of work that you are proud of that you feel good to share that you can collaborate or get feedback from you know fellow creatives and things like that it's huge when it comes to like the opportunities so that way when people are looking not only you up as a person it should be easy for them to

see a post on LinkedIn because we're gonna encourage our creators to post on LinkedIn after they watch this um make it easy for them to be able to click one link go to your work and be able to go to contact you y I love that love that so true man so true oh so good um I want to see if there's any let me ask you this when did you side I know this could be a whole another conversation but I still want to get to this when did you decide to go from freelance to like 1099 to running to basically becoming I'm assuming

like an LLC business type thing when when did that shift happen um so it it happened it happened kind of after we we started to get like a uh a real funnel going where a lot of like just opportunities were starting to come in um so one thing we just I've just prioritized like when I first went to pen like we got to build a system like let's build a system that where we can I have you know every week I know that a a few posts are going on Lin every month I can expect an x amount of leads type things and then our

goal is to close you know that you know x amount to be able to have consistent workflow sure which of course is is it's scary but it's it's fulfilling work like it's always fulfilling um but do that for a while and just kind of getting that system together that's when it kind of clicked to say okay now let's let's start to make this a little bit more you know legit in a sense not and not saying 1099 L legit but I think more to be able to have a uh foundation and then start to build like steps to grow that Foundation um and again I

wanted to really make the studio a space where more creators can actually find Opportunities and just be able to either you know collab with me or maybe we work with a client that I don't necessarily or I'm not necessarily able to serve like whether it's like skill set um so we wanted to make sure that was an opportunity in a space that you know if we run into an opportunity that we co uld say all here's a creative that has this specific skill let's AR direct them to be able to come in and say okay work with us to help build this actual piece of

this project and you know they can feel confident that they're working under an umbrella that they can brag on you know again just something that they can you know talk about and show off and and feel secure being a part of um and you know one of my best buddies back you know when I was uh first starting he did that with his studio and that was where I came in to work on the he and just watching that whole structure and and being able to see that go from the ground up um just inspired me to do the same and that's kind of what

influenced the all right now let's start really you know taking this seriously and and it it is definitely huge when it we start Charing a lot more to be able to um you know stay within the market and being able to work with very specific clientele that we're um you know we get lucky to serve yeah I love that I love that um all right so for those of you tune in thank you so much I want to get to kind of a rapid fire here um that that that I always do um let me ask you this Hank if if I were to tell

you tomorrow as you woke that if you wake up you can't do design anymore uh but I'd pay you the same amount of money if not more to pursue your your favorite hobby what would it be oh man I'm cooking all day we gonna eat good oh yeah we gonna eat good man we're gonna cook I love it like like like what like what typ like just D it's whatever man like you tell me I can't design we gotta get creative we gotta we gotta find a cookbook somewhere man that's awesome that's so awesome uh and then um outside of cooking what else do you

like to do uh any your free time oh man uh I love to be outside man me my wife and I we've been on this like big hiking um Hiatus just lately just being able to go to you know different states and different you know um parts of the state to find just different hiking and parks and stuff like that man it's it's kind of a it's been a slept on kind of thing for me I've been like you know I see people do it all the time like you see it online and stuff like that and I'm like let me just let's go like

let's go do something like completely different um and we went to I believe it was North Carolina a couple years back and uh you know did some hiking there and I was like oh man I'm I'm actually kind of addicted to this a little bit so um yeah man that's kind of been the the interest of lately just just something to kind of get outside and it's just it always ties back to creative to some degree it's like all right now I'm not thinking about it but subconsciously I'm thinking about it and I'm like and she'll you know she get on to me we'll be

out there so much more juice like and I I get in trouble because I'll be like oh snap I just got an idea like and we have to stop and I had to get like a notebook or take a take a a quick note or something yeah like you ruining the trip like all I okay give a second I just thought but um but I mean we're both in the same boat like we we've we're both in Creative space we've always you know look for ways to find ideas but no man I think being outside and and really just getting back into nature and I'm

country at heart man I grew up in Mississippi so it you didn't stay in the house at all like it was like you have to you had to get outside or or go to school or something like that but um yeah that's kind of lately man that's been the hobby so yeah man if design wasn't a thing man we'll be we'll be eating good and walking man we'd be hiking walking I love it I love it um is there anything in anything youve read watched uh technology in the creative space that you're pretty pumped about right now you want to give somebody the flowers oh

man I'm actually I'm really excited with what um man honestly a lot of the creative tools are just evolving in a way I think that is becoming huge uh I mean figma is d oing is doing a great thing with like I think they they rolled out kind of some presentation um some stuff presentation things that were really uh helpful um Adobe is running out with some a lot of AI um uh tools that are just like crazy right now like we I've used a lot of firefly just to kind of help with uh conceptualizing which is made my process a lot smoother um and

it's such a great like way to to get through ideas in your head so quick um you know as a creative we you know especially when we're pitching Concepts or pitching directions uh for design work you know it usually T it used to take a lot of time to be able like all right how do we paint this picture clear enough for people to understand and be able to grasp um you know early on but but now with like these evolutions of you know Firefly and then you also of course you have like you know the Chad gbts out there and all that as well

but being able to use them creatively has been you know very seemless and being able to hold in those vocabulary skills to be able to talk like like a genuine like art director like you have to be able to describe things in a way that is layered like how can I paint this picture for you with only words which you know you can take on a lot of um we take on a lot of inspiration just from Reading you know a lot of the great like authors and and just books they describe stories so well but just taking those technique and translating them into these

AI platforms and really describe what it is that you're picturing your head or at least you want it to to picture in your head um just gives us a lot of ammo man to be able to really build a universe or build a world that we can you know bring people into whether it's for ourselves or for our clients yeah I love that manam I love that all right last question and we'll wrap it up here um again thanks for y'all hanging out we're off tomorrow and then Thursday morning I got another Hank go he's the CMO of larl um Hank Taylor's gonna com e

on um so last question Hank for you present Hank this Hank um so this show is called guidance ccer 2.0 because we had guidance counsels of middle school high school and college but now as adults you don't really have anybody to turn to and ask for just general career advice what would be biggest piece of career advice to Young something okay I got it to tell myself I would tell myself don't sell time I mean don't sell design but sell time and communication love that yeah yeah yeah yeah I love that that would change everything for me y I love it I love it well

y'all thank you again for hanging out with us today we appreciate it Go connect with Hank go send him a DM tell them you uh tell them you enjoyed the episode uh today on guidance counselor 2.0 again off tomorrow and see you Thursday Hank St on so I can say bye to you backstage but y'all have a good one we'll see you all Thursday thank you peace